Data Analytics

Raw research data is not very useful. It must be sorted, grouped, filtered and explained. Data analysis is the tool that makes sense of the chaos and allows us to answer the questions your project poses. This insight enables you to make proper marketing decisions.

At Marketing Intelligence
We provide traditional quantitative analyses. These can include frequencies, regression analysis, stub and banner tables and custom cross-tabs. But what differentiates us from many other firms is our utilization of advanced techniques such as: conjoint analysis to estimate customers’ valuation of product/service features and price sensitivity; perceptual mapping for brand positioning; and cluster analysis for segmentation. We also explore qualitative data like comments, conversation flows and non-verbal cues to identify key themes and underlying motivations.

Our ultimate goal is to make the complex results easy to understand and actionable. Our reports can include easy-to-read graphs for the key results. We’ll point out unexpected findings for clients to take into account or pursue further. Tables are available to allow clients to readily interpret the data. We’ll also provide results and conclusions to the project directly, so you don’t have to have a statistics degree to understand.